Giftlane Co. is a personal gift–giving service that helps you choose a particular gift for a particular person. Users of the site will be asked to answer a series of questions about the gift receiver, from the occasion, the person’s interests, etc. The website then will curate a number of products suited for that person, based on the answers given. Personal yet practical at the same time.
As an extension of the identity system, we produced a universal embossing tool that can be applied to a whole range of different items, from the stationery to the label and packaging of the gifts. Just like the concept of the site, it gives a personal touch without sacrificing practicality.